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Recognizes a boutique hotel delivering a distinctive guest experience through thoughtful design, personalised service and a strong brand identity, reflecting the entrepreneurial spirit of Asian hospitality leadership.

Honors a hotel that consistently delivers strong value, comfort and service excellence in the mid-scale lodging market.

Recognizes excellence in providing clean, safe and reliable accommodation at an affordable price for city and regional guests.

Awarded to a motel delivering operational excellence, convenience, and strong guest satisfaction for road travellers and short-stay guests.

Recognizes initiatives, programmes, or systems that enhance guest experience, service culture, or operational responsiveness — including digital, AI or technology-driven solutions.

Celebrates organizations demonstrating leadership in environmental responsibility and sustainable operations, including engagement with under-represented communities and workforce diversity.

Honors an Asian hospitality entrepreneur (founder/owner) demonstrating outstanding vision, business growth and leadership.

Recognizes a rising Asian hospitality professional (employed GM, department head, or rising corporate leader) under 40 years old or with under 15 years in the industry showing exceptional leadership potential.

Awarded to individuals or organizations making a meaningful contribution to local communities through employment, social initiatives, and hospitality-driven programmes.

Recognizes an individual whose career has made a lasting and transformative impact on the U.S. hospitality industry.

Celebrates Asian-owned, family-run hospitality businesses demonstrating longevity, governance and sustainable growth across generations.

Recognizes organizations or individuals introducing innovative concepts, technologies, or operating models that enhance guest experience or operational efficiency.

Honors a hotel group or chain demonstrating excellence in brand consistency, leadership, and multi-property performance.

Recognizes a hospitality management company delivering superior operational performance, owner returns, and long-term asset value.

Recognizes Asian-led hospitality employers fostering great workplaces through DEI, staff training, and retention initiatives.

Honors standout campaigns, storytelling, or rebrands elevating Asian hospitality visibility and reputation in North America.

This award recognizes an exceptional female leader who has demonstrated outstanding contribution to the hospitality industry through leadership, innovation, commercial success and people development. The recipient will have shown the ability to inspire teams, elevate guest experience and drive sustainable growth while acting as a role model for women in hospitality.

This award celebrates a rising star in hospitality who is shaping the future of the industry. It recognizes a young or emerging hotelier who has demonstrated exceptional talent, ambition, and leadership potential, making a significant impact early in their career through innovation, performance and fresh thinking.